AirSage
From AltData.wiki, The Alternative Data Encyclopedia
AirSage is an American location-based services (LBS) data provider that collects and analyzes anonymized mobile location data, supplying derived products such as origin-destination trip matrices, pedestrian activity density, and activity density measures.[2] Headquartered in Marietta, Georgia, it serves transportation agencies, consulting firms, and businesses across North America.[1][3].
Founded in 2000 by Cy Smith, the company initially built traffic-monitoring technology on anonymized cell-phone signal data used as traffic probes, working early on with state departments of transportation in Virginia and Georgia.[2] It later shifted toward curating location-based services data sourced from multiple mobile providers for transportation planning and related analytics.[1]
What It Does
AirSage transforms anonymized location-based services data from mobile devices into transportation metrics, including trip matrices between origins and destinations, pedestrian activity density, area-level activity density, and target-location point-of-interest analysis.[1] Outputs are positioned as supplements to household travel surveys and other traditional planning data sources.[1]
Data And Methodology
The company states that it sources data from multiple, diverse LBS providers and applies testing and cleansing processes intended to protect against panel fluctuations and maintain representativeness.[1] In its earlier incarnation, AirSage captured and analyzed mobile phone signal tower data using patented technology to monitor traffic patterns.[2]
Products
Product areas listed by the company include Trip Matrix / O-D Data, Pedestrian Activity Density, Activity Density, Target Location Analysis / POI Data, custom data solutions, and anonymization services.[1] Solution areas span transportation planning, travel demand modeling, safety planning, and household travel surveys.[1]
History
AirSage was established in Atlanta, Georgia in 2000 by Cy Smith.[2] Its first client for mobile-phone-based traffic monitoring was the Virginia Department of Transportation, which began using the technology in 2005, followed by an agreement with the Georgia Department of Transportation; in 2006 the company partnered with Sprint Nextel to offer the service to government subscribers.[2]
In 2017, Michael Cascone was announced as president and CEO.[2] The company is currently based in Marietta, Georgia.[1]
Buyers And Use Cases
Documented users include public agencies and consultancies such as the Maricopa Association of Governments, CIMA+, and WSP, whose cited applications range from travel-pattern analysis and priority-location identification for safety countermeasures to countywide roadway planning.[1]