AirSage
Geolocation alternative data provider · 1 listed dataset
AirSage is an American location-based services (LBS) data provider that collects and analyzes anonymized mobile location data, supplying derived products such as origin-destination trip matrices, pedestrian activity density, and activity density measures.[2] Headquartered in Marietta, Georgia, it serves transportation agencies, consulting firms, and businesses across North America.[1]
Founded in 2000 by Cy Smith, the company initially built traffic-monitoring technology on anonymized cell-phone signal data used as traffic probes, working early on with state departments of transportation in Virginia and Georgia.[2] It later shifted toward curating location-based services data sourced from multiple mobile providers for transportation planning and related analytics.[1]
What It Does
AirSage transforms anonymized location-based services data from mobile devices into transportation metrics, including trip matrices between origins and destinations, pedestrian activity density, area-level activity density, and target-location point-of-interest analysis.[1] Outputs are positioned as supplements to household travel surveys and other traditional planning data sources.[1]
Data And Methodology
The company states that it sources data from multiple, diverse LBS providers and applies testing and cleansing processes intended to protect against panel fluctuations and maintain representativeness.[1] In its earlier incarnation, AirSage captured and analyzed mobile phone signal tower data using patented technology to monitor traffic patterns.[2]
Products
Product areas listed by the company include Trip Matrix / O-D Data, Pedestrian Activity Density, Activity Density, Target Location Analysis / POI Data, custom data solutions, and anonymization services.[1] Solution areas span transportation planning, travel demand modeling, safety planning, and household travel surveys.[1]
History
AirSage was established in Atlanta, Georgia in 2000 by Cy Smith.[2] Its first client for mobile-phone-based traffic monitoring was the Virginia Department of Transportation, which began using the technology in 2005, followed by an agreement with the Georgia Department of Transportation; in 2006 the company partnered with Sprint Nextel to offer the service to government subscribers.[2]
In 2017, Michael Cascone was announced as president and CEO.[2] The company is currently based in Marietta, Georgia.[1]
Buyers And Use Cases
Documented users include public agencies and consultancies such as the Maricopa Association of Governments, CIMA+, and WSP, whose cited applications range from travel-pattern analysis and priority-location identification for safety countermeasures to countywide roadway planning.[1]
More datasets from AirSage
AirSage lists 1 datasets on this encyclopedia. The most representative listings:
More about Foot Traffic & Mobility
Foot Traffic & Mobility is one of the signal families covered by The Alternative Data Encyclopedia, with 23 providers and 438 datasets listed in the register. For how the signal is generated, its caveats and the compliance considerations, and the full provider list, see the category article.
Further reading
- Alternative data for investingHow funds turn alternative data into an investment edge: signal families, evaluation, backtesting, compliance and the build-vs-buy decision, mapped to the datasets and providers indexed on this encyclopedia.