Arch Metrics

From AltData.wiki, The Alternative Data Encyclopedia

Arch Metrics is a US-based market research and alternative data firm that provides survey consulting, field data collection, and web scraping services to investment analysts and businesses.[1] Its best-known offering for investors is inventory, geo-location, and survey data collected by contracted individuals who visit retail locations and upload geo-tagged photographs documenting customer foot traffic and shelf stocking.[3]

Founded in 2011 by Bromley Dougherty, a former financial-services research and compliance professional, the company operates from Summit, New Jersey, and serves hedge funds, private equity firms, and corporate clients.[1][3]

What It Does

Arch Metrics conducts custom-designed research studies combining three strands: survey consulting (segmentation, pricing, NPS, and KPI surveys), public data collection such as foot traffic counts, restaurant wait-time tracking, price trackers, inventory checks, and product SKU availability audits, and data-driven interactive maps with layers such as population density or business locations.[1]

For the investment community it positions its quarterly year-over-year foot traffic numbers as a proxy for same-store sales.[3]

Foot Traffic

Data And Methodology

Field observations are gathered via contracted individuals who visit retail and restaurant locations and upload geo-tagged photographs.[3] The firm discloses investment targets before fieldwork to exclude current employees of those companies from survey samples, a practice tied to the founder's securities-industry compliance background.[2]

Products

Listed services include survey questionnaire development, analysis and reporting, focus groups, data visualization, web scraping, location audits, and interactive data maps; datasets are delivered as raw data, platform-based output, research reports, or custom analysis.[1][3]

Delivery And Pricing

The AlternativeData.org directory lists coverage of the United States, Europe, Asia, and Latin America from 2015 onward, with pricing between $1,000 and $10,000 per month and a client base concentrated in hedge funds.[3]

History

Bromley Dougherty founded Arch Metrics in 2011 after roughly fifteen years in financial services, including service as a FINRA-licensed principal.[1][2] The New Jersey limited-liability company was filed in November 2011.[2]

References

  1. Arch Metrics — official website
  2. Arch Metrics — Compliance
  3. Arch Metrics — AlternativeData.org provider profile

Datasets from Arch Metrics (1)

Arch Metrics/retail-inventory-field-surveys

Store-level inventory and condition data collected by contracted field visitors at retail locations, combined with geolocation context — ground truth for shelf and availability checks.

Foot Traffic & Mobility Premium