Dataset

card-linked-offers-data

Offer and rewards platform that turns linked card transactions into signals about upcoming and completed purchase activity.

Visit provider

Dataset card

Bridg's card-linked offers dataset connects purchase activity from bank-issued cards to promotional offer redemption, supporting analysis of consumer purchase intent. It is distributed under a commercial license by Bridg.

What this dataset contains

The dataset covers card-linked offer engagement, with consumer purchase behavior captured at the point of card transaction. Tags on the listing highlight card-linked attribution, purchase-intent signals, and a focus on bank-distributed offers. Specific row counts, time coverage, and participating issuers are not documented in the available metadata.

Structure and fields

The publisher has not published a schema or sample rows for this dataset, so individual column names cannot be confirmed. Typical card-linked offer files include offer attributes, redemption status, merchant identifiers, and anonymized cardholder segments, but readers should verify any field list directly with Bridg before use.

How analysts use it

Asset managers and consumer-research teams typically use card-linked offer data to gauge incremental sales lift, evaluate merchant-level marketing effectiveness, and build purchase-intent indicators ahead of retailer earnings. Given the absence of documented fields and coverage, any integration into a quantitative investment workflow should begin with a pilot to confirm merchant, issuer, and redemption granularity with the provider.

Documentation & references 2