Dataset

venue-wifi-presence-data

Foot Traffic & Mobility API CSV 1 source

Visitor presence and behaviour captured through venue WiFi and beacons, measuring foot counts and dwell inside malls and big-box retail spaces.

Visit provider

Dataset card

Mobiquity Networks' venue-wifi-presence-data is a commercial dataset that tracks visitor counts at retail venues using Wi-Fi presence and beacon signals. It is published by Mobiquity Networks and tagged for use in foot-traffic analytics.

What this dataset contains

The dataset covers Wi-Fi-based presence observations collected from venues such as shopping malls, with associated beacon and visitor-count information. Coverage is concentrated on in-venue retail environments where Mobiquity Networks operates its location infrastructure. No sample rows or explicit download counts were provided by the publisher.

Structure and fields

The publisher did not disclose a formal schema for the product, and the column definitions and masked sample rows are listed as unknown and none, respectively. Based on the tag set, the underlying feed is expected to combine signals such as wifi-presence, beacons, and visitor-counts at the venue level. Until the publisher releases documentation, the exact field names and granularity cannot be confirmed.

How analysts use it

In principle, Wi-Fi presence counts can be used to estimate foot-traffic trends, dwell time, and repeat-visit rates for mall tenants, supporting retail-focused investment funds that track same-store sales proxies. The dataset is also positioned for campaign measurement and attribution use cases that depend on verified in-store visits. Given the absence of schema details, prospective users should validate field-level coverage and licensing terms with the publisher before integration.

Documentation & references 2