Dataset

app-device-location-audience

Audience attributes assembled from mobile-app usage, device location, vehicle make, model and carrier, and purchase history, linked to demographics for targeting and demand sensing.

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Dataset card

Skydeo's app-device-location-audience is a commercial audience-segmentation product built from mobile app and device location signals. It is offered under a paid license with no published sample rows or schema.

What this dataset contains

The product aggregates location and app-usage observations from opted-in mobile devices to construct predefined audience segments. Tags indicate that the segments include demographic, location, and automotive audiences, though the underlying coverage and volume are not disclosed by the publisher.

Structure and fields

No column names, row counts, or sample values are published in the provided facts, and the schema is marked as unknown. The product description references audience identifiers as the primary unit of delivery rather than raw event-level data, but specific field names cannot be confirmed.

How analysts use it

Based on the stated tags, plausible investment applications include enriching foot-traffic analyses with demographic context and tracking auto-intender audiences for retail and mobility themes. However, the absence of published schema, sample rows, and coverage figures means that any production use would require direct validation with Skydeo before drawdown decisions are made.

Documentation & references 2