Dataset

agency-ad-spend-database

Web & Pricing Data Platform CSV 1 source

Ad-spend data taken directly from agency booking and invoice systems across TV, digital, audio and print, as close to a census of advertising budgets as exists.

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Dataset card

Standard Media Index publishes an agency advertising spend database that tracks expenditures booked through media agencies across television, digital, and audio channels.

What this dataset contains

The dataset aggregates advertising spend flowing through media agencies, with separate coverage indicated for tv, digital, and audio inventory. It is positioned as a commercial intelligence product rather than a public feed, and no public sample or row-level preview is available. The publisher, Standard Media Index, is known in the media-buying industry for tracking agency-level spending rather than advertiser-direct buys.

Structure and fields

The schema is not publicly disclosed; no column names, field types, or sample rows have been published by the vendor. Potential analysts should confirm with Standard Media Index whether fields typically expected in this category (such as advertiser, brand, agency, medium, spend amount, and period) are included under the commercial license. Splits, row counts, and historical depth are likewise unspecified in the available listing.

How analysts use it

Buy-side and sell-side media analysts typically use agency ad-spend feeds to size total category demand, benchmark brand-level outlays, and detect shifts in channel mix between television, digital, and audio. Because the product is gated behind a commercial license and offers no self-service download, access is generally limited to institutional subscribers with an existing SMI relationship. Confirmation of exact field coverage and licensing terms should be obtained directly from the publisher before procurement.

Documentation & references 2