Eilers & Krejcik Gaming
From AltData.wiki, The Alternative Data Encyclopedia
Eilers & Krejcik Gaming (EKG) is a research, data, and advisory firm specializing in regulated and commercial gaming markets. Its coverage includes gaming equipment, lotteries, sports betting, online casino products, mobile and social gaming, and prediction markets.[1]
The firm combines syndicated research with proprietary performance databases, product testing, and consulting. EKG describes operators, suppliers, regulators, and institutional investors as its principal audiences.[1] Much of the publicly available detail about the scale of its databases and publication output is self-reported rather than independently audited.
What It Does
EKG produces market intelligence about both land-based and digital gambling. The official service catalogue separates gaming equipment and technology, game-performance analytics, sports and emerging verticals, digital and interactive gaming, prediction-market intelligence, and product testing.[1][3] The firm also undertakes advisory and commercial due-diligence assignments, including market sizing and strategic analysis.[1]
Its output is intended to support product comparison, competitive analysis, investment research, policy work, and transaction review.[2] EKG is therefore a specialist information provider rather than a gambling operator: the reviewed sources do not indicate that it accepts wagers or operates consumer casino products.
Data And Methodology
The Eilers-Fantini Game Performance Database is described as a first-party benchmarking system based on performance information supplied by participating operators. EKG says the database tracks approximately 700,000 slot machines worldwide.[1] Its Online Game Performance Database applies a related benchmarking approach to online casino games.[3] Because the underlying records are commercial and not published in full, the public sources do not permit independent replication of the stated coverage or rankings.
For digital product testing, the firm says it manages a vetted panel whose members maintain funded accounts and test betting and casino applications in person within the relevant state.[1] This differs from passive web or mobile telemetry: the described process involves structured human testing of live products. Public materials do not disclose the complete scoring instrument, panel composition, or weighting scheme, so comparisons should be interpreted as proprietary research results.[1]
Products And Delivery
Commercial products include research subscriptions, the land-based and online game-performance databases, app-performance reports, newsletters, individual downloadable reports, and bespoke advisory work.[1][3] The firm also publishes Fantini gaming-news products, which became part of EKG through its acquisition of Fantini Research in 2022.[2]
Some reports are offered individually through an online store, while subscription research and advisory engagements require contact with the firm.[1] The reviewed pages show prices for selected reports but do not provide a comprehensive public price schedule for database access, subscriptions, or consulting. Delivery terms and data-export rights therefore cannot be generalized from the public material.
Buyers And Use Cases
Casino operators and suppliers can use game-performance benchmarks to compare titles and product portfolios, while investors can use market estimates and commercial due diligence when assessing companies or transactions.[1] Regulators and policy users are another stated constituency, particularly for research covering sports betting, online gaming, and emerging market structures.[2]
The firm's homepage says its work is cited by several financial and general-news publications and reports more than 25,000 newsletter subscribers and over 1,700 reports annually.[1] These are EKG's own claims and should not be read as independent measures of audience quality or research accuracy. The Association of Gaming Equipment Manufacturers lists EKG among its associate members, independently confirming its participation in the gaming-supplier ecosystem.[4]
History And Organization
Todd Eilers and Adam Krejcik founded the firm in 2012 after careers in equity research.[2] EKG's published chronology dates the launch of its Game Performance Database to 2017, the beginning of real-money application testing to 2020, and the acquisition of Fantini Research to 2022.[2] These dates come from the company history and have not all been independently corroborated in the reviewed sources.
EKG identifies Newport Beach, California, as its headquarters and describes itself as remote-first, with personnel in the United States and the United Kingdom.[2] Its team structure reflects the firm's principal research domains, including game performance, equipment and technology, sports betting, digital gaming, and Fantini publications.[2]