Geotab

Geotab is a Canadian telematics company headquartered in Oakville, Ontario, that develops fleet management solutions and a cloud platform, MyGeotab, used for vehicle tracking, fleet digitalization, and asset tracking.^[1] The company reports more than four million connected vehicles on its platform and is the largest fleet telematics provider in Europe and Latin America by active subscriptions.^[1]

Although primarily a fleet-telematics vendor, Geotab is relevant to alternative data through Altitude by Geotab (formerly Geotab ITS), a business unit launched in 2021 that sells aggregated, anonymized transportation data and analytics drawn from its connected-vehicle base to public- and commercial-sector customers.^[1]

What It Does

Geotab provides hardware devices for automatic vehicle location, including GPS tracking units, together with software services for fleet management.^[1][2] Its Altitude unit packages connected-vehicle data into transportation analytics for projects such as urban freight efficiency, trucking electrification, and fuel-retail studies, using aggregated and anonymized data to protect customer privacy.^[1]

Data And Methodology

Data originates from telematics control units installed in commercial vehicles, covering location, trip, and vehicle-health signals; the Altitude service aggregates these feeds across millions of subscriptions rather than exposing individual vehicle records.^[1]

Buyers And Use Cases

The platform is used by businesses and public-sector organizations; Geotab has won large government contracts, including a US Department of Homeland Security blanket purchase agreement in 2017, a contract to equip roughly 21,000 US Air Force vehicles, and a US Postal Service award valued at up to $301 million that survived a competitor bid protest by Samsara in 2022.^[1]

History

Founded in 2000 by Neil Cawse and his siblings, Geotab launched MyGeotab in 2012 and partnered with Sprint for US expansion that year.^[1] It acquired Strategic Telecom Solutions (2015), FleetCarma (2018), Intendia (2018), BSM Technologies (2019), and Verizon Connect's European and Australian commercial operations (2025).^[1]

The company remains privately owned by CEO Neil Cawse without outside investors.^[1] In 2021 it paid a $438,750 settlement with the California Air Resources Board over non-compliant aftermarket telematics units sold in California.^[1]

More datasets from Geotab

Geotab lists 1 datasets on this encyclopedia. The most representative listings:

More about Foot Traffic & Mobility

Foot Traffic & Mobility is one of the signal families covered by The Alternative Data Encyclopedia, with 23 providers and 438 datasets listed in the register. For how the signal is generated, its caveats and the compliance considerations, and the full provider list, see the category article.