Geotab

Geotab is a Canadian telematics company headquartered in Oakville, Ontario, that develops fleet management solutions and a cloud platform, MyGeotab, used for vehicle tracking, fleet digitalization, and asset tracking.^[1] The company reports more than four million connected vehicles on its platform and is the largest fleet telematics provider in Europe and Latin America by active subscriptions.^[1][3].

Although primarily a fleet-telematics vendor, Geotab is relevant to alternative data through Altitude by Geotab (formerly Geotab ITS), a business unit launched in 2021 that sells aggregated, anonymized transportation data and analytics drawn from its connected-vehicle base to public- and commercial-sector customers.^[1]

What It Does

Geotab provides hardware devices for automatic vehicle location, including GPS tracking units, together with software services for fleet management.^[1][2] Its Altitude unit packages connected-vehicle data into transportation analytics for projects such as urban freight efficiency, trucking electrification, and fuel-retail studies, using aggregated and anonymized data to protect customer privacy.^[1]

Data And Methodology

Data originates from telematics control units installed in commercial vehicles, covering location, trip, and vehicle-health signals; the Altitude service aggregates these feeds across millions of subscriptions rather than exposing individual vehicle records.^[1]

Buyers And Use Cases

The platform is used by businesses and public-sector organizations; Geotab has won large government contracts, including a US Department of Homeland Security blanket purchase agreement in 2017, a contract to equip roughly 21,000 US Air Force vehicles, and a US Postal Service award valued at up to $301 million that survived a competitor bid protest by Samsara in 2022.^[1]

History

Founded in 2000 by Neil Cawse and his siblings, Geotab launched MyGeotab in 2012 and partnered with Sprint for US expansion that year.^[1] It acquired Strategic Telecom Solutions (2015), FleetCarma (2018), Intendia (2018), BSM Technologies (2019), and Verizon Connect's European and Australian commercial operations (2025).^[1]

The company remains privately owned by CEO Neil Cawse without outside investors.^[1] In 2021 it paid a $438,750 settlement with the California Air Resources Board over non-compliant aftermarket telematics units sold in California.^[1]