LikeFolio

LikeFolio is a United States-based consumer-behaviour data provider and investment-research publisher. It analyzes online indicators such as searches, app installations, purchase-intent expressions, and social-media mentions, then associates those indicators with publicly traded companies.^[1] Datarade independently classifies the company as a provider of consumer-behaviour and psychographic data.^[3]

LikeFolio markets research both to individual investors and to institutional data buyers.^[1] Its retail operation includes the LikeFolio PRO platform, a free market newsletter, and the Infinite Investor publication, while its enterprise business licenses consumer data.^[1][2]

What It Does

LikeFolio's stated premise is that changes in consumer activity may become visible online before they appear in corporate financial reporting.^[1] The service converts observed activity into company-level measures and compares a consumer-facing assessment, described as a Main Street score, with Wall Street expectations.^[1] The difference is presented as a research signal rather than personalized investment advice.^[1]

The provider's coverage combines several forms of web-derived data rather than relying solely on sentiment. Its public description names web searches, app downloads, social mentions, and purchase signals as inputs.^[1] Datarade's classification supports the broader characterization of the output as consumer and psychographic data, but its unclaimed profile does not independently document the collection process.^[3]

Data And Methodology

LikeFolio says its consumer-behaviour history extends to 2011 and that the platform scores 527 stocks.^[1] The company also states that its analysis represents the activity of 500 million consumers.^[1] These are provider-reported coverage figures; the sources reviewed do not include an independent audit of panel composition, geographic representativeness, deduplication, or model accuracy.

Platform views organize metrics by ticker and by themes. Public examples show month-over-month, quarter-over-quarter, and year-over-year changes, a universe comparison, and separate LikeFolio, Main Street, and Wall Street scores.^[1] Such measures can be used to screen companies or monitor changes in demand proxies, but they should not be interpreted as direct records of sales.

Products And Delivery

LikeFolio PRO includes model portfolios, trade playbooks, alerts, a stock screener, heatmaps, brand maps, and company dossiers.^[1] The official site lists the retail subscription at $1,995 per year and also offers a free Daily Drop email.^[1] Datarade reports no published price for LikeFolio's data services, indicating that enterprise data licensing is priced separately from the advertised retail subscription.^[3]

Infinite Investor is a LikeFolio-branded publication hosted on the Beehiiv newsletter platform. Its site publishes ticker-tagged market commentary and identifies Andy Swan and Megan Brantley as authors.^[2] The newsletter is editorial research; it is distinct from the underlying structured datasets and analytics platform described on LikeFolio's main site.^[1][2]

Buyers And Use Cases

For individual investors, LikeFolio packages its data as stock rankings, thematic screens, portfolio ideas, and commentary intended to compare shifts in consumer interest with market expectations.^[1] Institutional users can license the underlying consumer-behaviour research; the company says its clients include United States brokerages, a hedge fund, and an asset manager, although the public page does not name them.^[1]

Datarade lists AWS Data Exchange as an integration and places LikeFolio in the consumer-behaviour and psychographic-data categories.^[3] The profile has no user reviews and is explicitly described as automatically generated and unaffiliated with LikeFolio.^[3] Consequently, customer counts, investment performance claims, and the predictive value of individual scores remain company assertions rather than independently verified findings.