Measurable AI

Measurable AI is a Hong Kong-based alternative data provider offering e-receipt and consumer transaction data derived from email inboxes, with a focus on emerging markets across Southeast Asia, Latin America, the Middle East, India, and Turkey.^[1][2]

The company collects purchase receipts, refunds, shipping, and marketing emails from users of two in-house productivity and reward apps, and sells the resulting transactional data in granular or aggregated form to financial institutions, corporates, market research firms, and tech startups.^[2]

What It Does

Measurable AI converts consented consumer email receipts into cleaned, ticker-mapped transaction datasets used to analyze consumer spending behavior, market share changes, user overlap, user growth, pricing, and discounting in digital economy sectors such as ride-hailing, food delivery, e-commerce, and fintech.^[2]

The firm positions itself as the only e-receipt provider focused on South East Asia, and claims to be the largest e-receipt data provider for emerging markets with approximately 5 million email panelists.^[2]

Data and Methodology

Data is collected directly from users' email inboxes through two consumer apps built and marketed by the company, with express user consent obtained before extraction; the company states compliance with GDPR and CCPA.^[2]

Panel history dates back to 2017, and datasets are cleaned, backtested, and mapped to major tickers, delivered on a T+2 basis with daily or weekly schedules; aggregate datasets are offered at lower price points.^[2]

Products

Listed datasets include e-receipt data for e-commerce companies in Southeast Asia, Latin America, and India (covering platforms such as Shopee, Lazada, Tokopedia, Momoshop, and HKTVmall), ride-sharing and food delivery transaction data, dating app transaction data (Bumble, Match, Tinder), PayPal email receipt data, Uber email receipt data, and global consumer purchase datasets covering all tickers and geographies.^[2]

Data is available via API and free samples are offered; the company lists an integration with the SAP Data Marketplace and is a verified provider on the Datarade marketplace.^[2]

Delivery and Pricing

According to its Datarade profile, indicative pricing is around USD 10,000 per sector/region per month for granular weekly-delivered data on major tickers, with monthly delivery roughly 40% cheaper and aggregate or reduced-cadence datasets about 30–40% cheaper; customized bundle pricing is available.^[2]

Buyers and Use Cases

Stated clients include corporates, tech startups, market research consultancies, and financial institutions. Financial clients use weekly-updated spend data to track consumer-facing companies ahead of earnings; corporate clients apply it to market research, competitive intelligence, market-share monitoring, and user overlap research.^[2]

Landscape

Measurable AI competes with other email-receipt and transaction data providers but differentiates on emerging-market coverage, where card-based panels have limited reach; the company argues e-receipt data combines card-like real purchase data with item-level product detail beyond card data.^[2]