Sg2 (MarketPulse)
From AltData.wiki, The Alternative Data Encyclopedia
Sg2 is an American health care intelligence, analytics, and consulting company that helps hospitals and health systems plan growth.[1] Headquartered in Chicago, Illinois, the firm provides demand forecasting, market share analysis, referral flow analytics, and strategy consulting, delivered largely through membership programs such as EDGE Intelligence and EDGE Analytics.[1]
Sg2 operates as part of Vizient, a Texas-based health care performance improvement company serving thousands of not-for-profit health system members,[3] and its public-facing products have been consolidated under the Vizient Strategy Intelligence brand, anchored by tools including Impact of Change forecasting, Share of Care, and Provider Connections.[2]
What It Does
Sg2 helps provider organizations answer four strategic questions framed on its website: who is in my market, who do I compete with, what is my future demand, and how do patients move through networks.[1] Its analysts combine proprietary datasets with consulting to support network integrity management, service line optimization, System of CARE development, and consumer acquisition and retention strategies.[1]
The company also serves life sciences and industry clients through dedicated consulting, and supports members with outsourced analyst support and custom dashboards.[1]
Data and Methodology
The analytics portfolio is built on patient-level data — the combined Vizient Strategy Intelligence portfolio cites roughly 102 million patient records — alongside all-payer market estimates, state discharge data, and clinical databases.[1][2]
Forecasting follows the Impact of Change methodology, which projects utilization shifts over a ten-year horizon across care settings; the 2025 edition projected 18 percent adult outpatient growth and 5 percent adult inpatient growth over the coming decade.[2] Market share measurement through Share of Care quantifies competitive position across inpatient, outpatient, ambulatory, physician, and emerging care settings, while Provider Connections maps referral patterns to expose leakage and alignment opportunities.[2]
Following a widely reported disruption affecting industry claims data in 2024, the company described reworking its claims-data platform rather than pausing it, framing the episode as an inflection point for its data strategy.[1]
Products
Product families include:[1][2]
- Impact of Change — long-range demand forecasting by service line and site of care.
- Share of Care — market size, share, and competitive movement tracking.
- Provider Connections — referral pattern visibility and leakage analysis.
- Market Demographics, Lifestyle Segmentation, Insurance Coverage Forecast, and Workforce Supply & Demand — population and payer-mix planning tools.
- Sg2 CARE Grouper and Data as a Service — data unification and delivery.
- Clinical Data Base, Operational Data Base, Procedural Analytics, Clinical Practice Solutions Center, and SCORE/LENS — clinical and operational benchmarking.
Membership bundles these under EDGE Intelligence and EDGE Analytics, supplemented by dedicated analysts, custom dashboards, and consulting engagements in health care strategy and life sciences.[1]
Delivery and Pricing
Access is primarily through annual memberships that bundle platforms, research, expert guidance, product advisors, implementation support, peer learning, and role-based training; services extend to dedicated analysts and tailored dashboards.[1][2]
Pricing is negotiated by organization size and module selection and is not published publicly.[1]
Buyers and Use Cases
Core buyers are hospitals, health systems, and integrated delivery networks, along with academic medical centers and children's hospitals; the combined Vizient Strategy Intelligence business states it informs more than 97 percent of United States academic medical centers and covers more than 2,000 facilities.[1][2]
Typical use cases include sizing future demand before capital commitments, prioritizing service line investments, monitoring competitors' share shifts, reducing referral leakage, and aligning network footprints with where care is moving.[2]
History
Sg2 grew as an independent health care intelligence firm based in the Chicago area before being absorbed into Vizient, the member-owned health care company formed when VHA and the University HealthSystem Consortium merged on April 1, 2015 and aligned under the Vizient brand in 2016.[3]
Under Vizient, Sg2's EDGE products were rebranded as Vizient Strategy Intelligence, and the sg2.com public website was merged into vizient.com, with the Sg2 Perspectives podcast renamed Edge Perspectives and blogs moved to Vizient's insights platform; member logins likewise migrated to Vizient.com.[1][2]