Unacast

Unacast is a location-data and consumer-intelligence provider. It supplies global mobility observations, estimated visits to commercial points of interest, consumer-data enrichment, and linkages among mobile advertising identifiers, hashed email addresses, and internet-protocol addresses.^[1] Its products serve analytics, advertising, retail, real estate, supply chain, telecommunications, government, and software applications.^[1]

The company obtains precise mobile-location records from application owners and data aggregators rather than directly operating every source application.^[2] Datarade independently lists Unacast as a verified provider of foot-traffic, mobility, audience, place, and consumer-behavior datasets.^[3] Unacast is headquartered in Ashburn, Virginia, according to the address published on its website.^[1]

What It Does

Unacast turns device-location signals into records of movement and probable visits. Customers can use global location data for movement analysis, foot-traffic products for point-of-interest trends and trade areas, enrichment products for inferred consumer characteristics, and linkage products for identity resolution.^[1] The platform supports site selection, site-performance monitoring, forecasting, competitive intelligence, attribution, and audience targeting.^[1]

Data And Methodology

Unacast's privacy notice says partners supply latitude and longitude linked to mobile advertising identifiers, timestamps, application-source information, device metadata, and sometimes demographic attributes.^[2] The company cleans and merges these signals, constructs geofences around places and events, and infers visits or interests when device observations intersect those boundaries.^[2] Datarade describes the provider as using polygonal geofences and multiple signal suppliers.^[3] Results remain sample-based estimates whose reliability depends on consented source coverage, signal accuracy, deduplication, venue geometry, and visit rules.

Delivery And Pricing

Products are offered as data feeds, APIs, marketplace listings, samples, and analytic outputs.^[1][3] Datarade displays both quote-based products and selected published starting prices, but states that project pricing varies.^[3] Buyers should confirm current terms directly because marketplace entries can change and may combine legacy Gravy Analytics and Unacast offerings following the companies' merger.

Buyers And Use Cases

Retailers and property analysts can compare visits and trade areas; advertisers can build location-derived audiences and evaluate store visitation after campaigns; logistics and public-sector analysts can study movement patterns; and software companies can incorporate records through APIs.^[1] During the COVID-19 pandemic, Unacast also produced social-distancing indicators. Fast Company used that work while warning that smartphone-location datasets were incomplete and demographically uneven, limitations relevant to mobility analysis generally.^[4]

Privacy And Governance

The January 2026 privacy policy states that Unacast may sell identifiers, precise geolocation, network activity, demographic data, inferences, and device metadata, and that some customers may resell information.^[2] It describes access, deletion, and sale opt-out procedures and a four-year retention period for personal information used in data services.^[2] These disclosures mean that the commercial term privacy-friendly should not be interpreted as anonymous by default; customers must assess consent, sensitive-location controls, permissible purposes, and local data-broker law.