Wards Intelligence
From AltData.wiki, The Alternative Data Encyclopedia
Wards Intelligence is an automotive market-intelligence provider offering global vehicle sales and production data, forecasts, trend reports and analyst research. It is part of Informa TechTarget and operates alongside WardsAuto, the automotive news publication, within the same Informa group[1][2].
The unit describes itself as having served the automotive industry with data for around a century, and positions its datasets, trackers and outlook conferences as decision-support tools for automakers, suppliers and financial firms[3].
What It Does
Wards Intelligence supplies subscription research combining quantitative data with analyst commentary on the automotive industry. Its stated focus areas include markets, electrification, batteries and e-powertrains, advanced propulsion, connectivity, software-defined vehicles, smart cockpit technology, the digital economy and sustainability[3].
The service publishes regular intelligence pieces such as market trackers and scorecards — for example a Battery Tracker examining global EV battery manufacturing capacity and metals supply, a Digital Economy Scorecard ranking automaker subscription offerings, and annual battery-electric-vehicle sales forecasts through 2035[3].
Data and Methodology
According to the company, its data series extend back more than 50 years and are updated through more than 570 data updates per year, including global sales and production figures[3].
Analysis is produced by a team the company describes as roughly a dozen industry analysts and data specialists covering areas such as forecasting, powertrains, software-defined vehicles and connectivity. The firm also runs proprietary industry surveys — such as propulsion surveys of powertrain engineers and surveys on vehicle subscriptions — that feed its reports and forecasts[3].
Products
Core offerings comprise four pillars described on its site: Intelligence (in-depth insights, quantitative forecasts, product plans and supplier profiles), Data (queryable historical datasets via its Data Query tool for custom reports), Consulting (bespoke analyst engagement), and quarterly Outlook Conferences where analysts present market barometers and forecasts[3].
The company cites more than 25 in-depth trend reports per year, including technology trackers, OEM rankings, forecasts and surveys[3].
Buyers and Use Cases
The provider states it serves over 115,000 service users worldwide from leading OEMs, top suppliers and financial firms, with a reported annual client renewal rate above 90%[3].
Typical uses include sales and production tracking, EV and battery-market planning, benchmarking of connected-service strategies and access to customizable data queries at granular levels[3].
History and Ownership
Wards Intelligence claims a lineage of roughly 100 years providing data to the automotive industry, tracing to the Wards automotive reporting tradition[3]. Today the WardsAuto brand is operated by Informa TechTarget, which describes WardsAuto as a leading automotive publication focused on vehicles, regulations, technology and operations[1][2].
The current WardsAuto.com property presents itself as a news and insight publication within the Informa TechTarget network, while Wards Intelligence operates as its research-and-data counterpart on Informa's platform[1][3].
Landscape
Wards Intelligence sits within Informa's technology-research portfolio alongside firms such as Omdia, and maintains joint branding with Omdia on events and research[3]. It competes broadly with other automotive-data and forecasting specialists serving OEM strategy teams and investors tracking vehicle production and sales trends[3].