Alternative data datasets
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Movement intelligence gathered from mobile devices that quantifies customer flow, time spent and trade areas for retailers, property firms and financial institutions operating throughout Europe and North America.
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UST Wi-Fi Analytics with Retail Analytics and Shopper Insights is a cloud-native in-store analytics platform built on AWS that turns your existing Wi-Fi network into a rich source of retail analytics. By passively detecting Wi-Fi enabled devices, it delivers privacy-conscious footfall, dwell time, zone traffic, and path analysis across every store, without beacons or new hardware. Retailers use Wi
Shopper movement and visitation drawn from mobile location signals around the world, used to size footfall, attribute out-of-home campaigns and choose store sites.
A dataset enabling audience construction by identifying consumers who have previously been to designated places or establishments.
Visitor traffic figures by location or country that indicate footfall at specific points of interest.
Confirmed location records demonstrating when devices were physically present at specific venues, enabling advertisers and analysts to evaluate in-store traffic and quantify the impact of marketing campaigns on visits.