Dataset

geo-validated-visitation-dataset

Confirmed location records demonstrating when devices were physically present at specific venues, enabling advertisers and analysts to evaluate in-store traffic and quantify the impact of marketing campaigns on visits.

Visit provider

Dataset card

GroundTruth (xAd) publishes a geo-validated visitation dataset derived from mobile advertising signals, intended for measuring physical store visits. It is offered under a commercial license, with dataset size, columns, and sample rows left unstated in the source record.

What this dataset contains

The product is tagged for visitation, advertising measurement, footfall, and stores, suggesting coverage of observed visits to retail and similar physical locations. Source documentation describes it as geo-validated, implying that reported visits have been matched against known store geographies rather than raw GPS pings. No row counts, time range, geographic coverage, or panel composition are provided in the available facts.

Structure and fields

The supplied record lists columns as unknown and provides no masked sample rows, so individual field names cannot be confirmed. Typical visitation feeds of this kind include identifiers such as location_id, visit_date, and visit counts, but those details are not present here. Without a schema, analysts cannot rely on specific column names and would need to obtain documentation from the publisher.

How analysts use it

Geo-validated visitation data is generally used to benchmark retailer or venue traffic, support site selection, and feed advertising-attribution models. Given the advertising-measurement framing, plausible investment-fund applications include validating same-store-sales proxies, tracking footfall trends at public retailers, and overlaying visit patterns with quarterly earnings. Because the source facts do not describe panel size, refresh cadence, or historical depth, the strength of any such signal cannot be assessed from this record alone.

Documentation & references 2