AppMagic

AppMagic is a mobile market intelligence platform that provides download and revenue estimates, top chart rankings, and competitive research for mobile games and applications across major app stores. It is designed for game developers, publishers, analysts, and growth teams conducting market research.^[1]

In May 2026, AppMagic was acquired by Sensor Tower, its larger rival in the app intelligence market, for an undisclosed amount.^[3][4]

What It Does

AppMagic compiles data from leading app stores to give users a view of app downloads, revenue, and user ratings, supporting market trend analysis and competitor monitoring.^[1][5]

The platform highlights features such as high-precision classification of app genres, comparison of multiple apps and publishers, detection of successful soft launches, and evaluation of the monetary impact of app store featuring.^[1]

Data and Methodology

Download and revenue figures are estimates modeled from store top-chart positions. According to the company, an app's chart position reflects actual performance with a delay of about one to two days, so estimates for the most recent two days are predictions that may be revised afterward.^[2]

Products

The product set covers market intelligence for games and apps across mobile and PC, including top chart statistics, revenue estimations, competitor product research, and publisher comparison tools.^[1][5]

Buyers and Use Cases

AppMagic targets publishers, analysts, and growth teams who use it for market research, spotting growth opportunities, benchmarking competitors, and informing app and game portfolio decisions.^[1][5]

History

Sensor Tower announced the acquisition of AppMagic in May 2026. The deal followed Sensor Tower's earlier purchase of Data.ai, previously the market leader in app intelligence, and consolidated Sensor Tower's position in the app estimates market covering downloads, revenue, and usage.^[3][4]