Dataset

attribution-install-data

Attribution vendor records describing mobile install funnels and marketing campaign outcomes.

Dataset card

AppsFlyer's attribution install data is a commercial dataset covering mobile attribution, campaign performance, and funnel metrics. It is offered by AppsFlyer under a paid license, with the full schema and sample rows unavailable in the published listing.

What this dataset contains

The dataset is described by AppsFlyer as covering attribution, campaign, and funnel information tied to app installs. Tags in the listing explicitly identify attribution, campaigns, and funnels as the core topic areas. No row-level coverage, geography, or update frequency is disclosed.

Structure and fields

The published listing does not enumerate any columns, so the field-level schema is unknown. No sample rows or split definitions are provided for inspection. Analysts evaluating this product would need to request the data dictionary directly from AppsFlyer.

How analysts use it

Without a documented schema, concrete integration into an investment workflow cannot be verified from the listing alone. The stated themes suggest potential relevance to tracking app-install funnel performance and marketing attribution, which could support publishers, mobile-games, or consumer-app coverage if the underlying fields confirm install, spend, and source breakdowns. Use of the dataset should be conditioned on confirming the column definitions and license scope with AppsFlyer.

Documentation & references 2