MixRank

MixRank is a business-data provider that assembles datasets about mobile applications, software development kits, websites and their technologies, companies, and professional profiles. It sells data feeds and integrations for sales, market research, investment analysis, recruiting, identity resolution, and fraud prevention^[1].

The company was founded in 2011 and participated in Y Combinator's Summer 2011 batch^[2][4]. Y Combinator describes MixRank as an active business-to-business software company that processes data from web crawls, the Google Play Store, the Apple App Store, social media, and other sources^[4].

What It Does

MixRank converts public and commercially accessible digital signals into structured records that can be joined to a customer's internal systems. Its principal dataset families cover people, companies, mobile apps and embedded SDKs, and web technographics^[1]. The company emphasizes frequent updates, in some cases at hourly intervals.

Mobile intelligence users can identify apps associated with a developer, inspect installed SDKs, monitor changes in an app's technology stack, and compare segments of the app ecosystem^[3]. Company and people records add firmographic, employment, and personnel information, while web technographics indicate technologies detected on websites^[1].

Data And Methodology

MixRank describes large-scale crawling and scanning of websites, app stores, employment information, and other online sources^[1][4]. The homepage reports coverage of more than 20 million iOS and Android apps, 80 million websites, 45 million company profiles, and 800 million professional profiles^[1]. These are vendor-reported coverage figures and can include historical, duplicate, inactive, or partially populated records depending on the dataset.

For app intelligence, the company analyzes app-store metadata and application packages to identify SDK presence and related attributes^[3]. Public pages do not provide a full reproducible crawler specification, field-level completeness table, or universal error rate. Buyers therefore need to test samples for the countries, stores, technologies, and time periods relevant to their use case.

Products

The Mobile Apps and SDKs dataset covers iOS and Android applications and the third-party software components they contain^[3]. Web Technographics tracks technologies detected across websites. Company Data provides attributes such as location, size, industry, classification, and employee growth, while People Data contains professional profile information^[1].

MixRank delivers raw feeds and offers custom integrations with customer data platforms. The website also links to API documentation and separates pricing paths for mobile app and SDK data from company and people data^[1]. Exact scope and update frequency may vary by product and contract.

Buyers And Use Cases

Commercial users include sales and marketing teams identifying companies that use particular technologies, app-industry participants monitoring competitors, recruiting platforms enriching candidate records, and security teams resolving identities or investigating possible fraud^[1]. Y Combinator independently describes customers across sales, marketing, finance, and security^[4].

Investment users can monitor private-company signals such as technology adoption, employee trends, app activity, and personnel changes^[1]. These indicators are proxies rather than audited operational or financial results; interpretation requires controls for data lag, missing records, app ownership changes, and differences between detected technology and active usage.

History

Founder Scott Milliken states that he started MixRank in 2011 as a subscription-funded data business^[2]. The company's official account says its initial financing came through Y Combinator and identifies a fully remote workforce distributed across multiple countries^[2].

Y Combinator's directory independently confirms the 2011 founding year, Summer 2011 batch, active status, and Scott Milliken as founder and chief executive^[4]. Current company pages show that MixRank has expanded from its early data products into several distinct people, firmographic, app, and technology datasets^[1].